Aims to provide women of colour (WOC) the opportunity to explore, learn & inspire them to pursue a career in technology by providing meaningful content through meetups, workshops, boot camps, panels, etc, to create more opportunities, accessibility, representation, and growth to the WOC and the underrepresented groups in the field.
Built by Women of Colour, for Women of Colour.

Values: A community of empowerment | For & By Us | Acceptance, and Respect of differences.

-Brand Sprint
-Brand Strategy
-Visual Identity Design
-Style Guide
-Character Design
-Collaterals
-Online Platform: Website & Social Media.

Analysis Phase:
The existing logo, background brief, user behavior analysis, workshops, panel, meetups, etc.
1. A background story from the CEO on how & why they came up with the concept of EMMSTech. Introspecting overall aspects of what the brand is trying to convey & achieve as a business model.
2. Understanding their brand attributes. The benefits they provide, how does it stand among other tech industries.

3. What is it that they want to be identified as.
4. A Brand Sprint workshop was organized to get clarity that will align to the core essence of what is their vision EMMSTechnology.
5. From there started connecting the dots to revamping the Brand Visual Identity, Personality and Style Guide, and Voilà!

The project task was to understand the intricate services offered by the brand from an emphatic perspective. To visually bring this alive will build an everlasting relationship with the end-user.

A base visual foundation was set to
empower and inspire the community while maintaining an easy-going, engaging, and welcoming look.